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Chevrolet Launches Digital Colorado Experience

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Website helps customers select the right lifestyle package and accessories

DETROIT – The all-new 2015 Chevy Colorado is redefining the midsize truck market with its ability to fit a variety of active lifestyles. Now, Chevrolet is launching a new digital experience to help customers choose available accessories to meet their specific needs.

The digital experience combines a user-friendly accessory builder that can be presented to a dealer when ordering a truck, along with a video depicting the Colorado outfitted with different accessory packages for varied uses.

“With so many segment-leading technologies featured on the Colorado, and with such an expansive accessory catalog, we had to build something to convey all that information in an interactive, immersive way,” said Tony Johnson, marketing manager for Colorado. “This site goes above and beyond the standard computer-generated 360-degree view to show how the Colorado performs in so many different situations.”

The accessory builder allows consumers to customize any of five pre-built Colorado packages from a vast catalog of accessories.

Included in each of the pre-built packages – Polished, Safeguard, Onyx, Adventurer and Commercial – is Chevrolet’s configurable GearOn™ cargo system, customizable with accessories tailored to active lifestyles and the needs of tradespeople. Options include bike racks, tie downs, bed dividers and tonneau covers.

Additional accessories include chrome mirror caps, tailgate handles and alloy wheels.

Using the digital experience, customers select the package that best suits their needs. Then they can print a list of their desired accessories, including part numbers, to hand to their dealer for ordering and installation.

To help customers choose the right package for their needs, the digital experience includes a video showing different configurations of the Colorado in a morning commute, trip to the farmer’s market, a camping trip and making a dreaded moving day easier to manage. The video includes clickable hotspots that highlight the class-leading features and safety technologies that make the Colorado the most-advanced midsize truck on the road.

The Colorado began shipping to dealers last month. With the introduction of the Colorado, Chevrolet will offer customers more choices than any other pickup truck brand, including midsize, full-size light duty and heavy-duty pickups.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at

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