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Chevrolet to Surprise in the Super Bowl with Innovative Pre-kick Spot.

Tune in on Sunday to Super Bowl XLIX to see the Colorado bookend the game with new spots in the pre- and post-game with a never before attempted surprise just before kickoff. At the conclusion, the Super Bowl Most Valuable Player also will receive an all-new 2015 Chevrolet Colorado.



The spots running pre- and postgame are "Focus Group - Rugged," "Focus Group - Sexier," "Focus Group – Pets," "Theme Song" and a surprise that will run just prior to kickoff. All of the spots are a part of the Colorado's "You know you want a truck" campaign.



"We've created a truly innovative and disruptive ad that will put a grip on the 100 million viewers of the Super Bowl," said Paul Edwards, vice president, Chevrolet Marketing. "We have 'found a new road' to communicate that Chevy Colorado is the unanimous winner of Motor Trend's Truck of the Year®."



Share the spots with your friends and family on social media. Follow @ChevyTrucks on Twitter, Chevy Trucks on Facebook and #ChevyColorado to learn more.
 

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2015 Chevy Super Bowl Commercial: 4G LTE Wi-Fi – 2015 Colorado | Chevrolet
https://www.youtube.com/watch?v=hHS426cnNBA

Chevrolet Disrupts Super Bowl Pregame
Brand touts 4G technology and unanimous Motor Trend Truck of the Year award

2015-02-01

DETROIT – Minutes before the kickoff of Super Bowl XLIX on NBC, Chevrolet shocked 100 million viewers into thinking that their TVs had failed – only to command their attention seconds later to the Chevrolet Colorado, the 2015 Motor Trend Truck of the Year®.

The spot, “Blackout,” appeared to be a live game feed that transitioned to static and ultimately to a blank screen. Viewers were quickly relieved to find the ‘disruption’ was intentional. Chevrolet then explained that having 4G LTE Wi-Fi in a Colorado, at a time like this, could allow uninterrupted live streaming of the game. The spot closed with AC/DC’s iconic “Back in Black,” the anthem for the Colorado since launch.

The Colorado bookends the game with new advertising in the pre- and post-game, all to amplify Colorado’s unanimous win of Motor Trend’s Truck of the Year award, and its groundbreaking 4G technology. The Super Bowl Most Valuable Player will receive an all-new 2015 Chevrolet Colorado after the game.

“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today." said Paul Edwards, U.S. vice president, Chevrolet Marketing.

The additional spots running pre- and postgame are “Focus Group - Rugged,” “Focus Group - Sexier,” “Focus Group - Pets” and “Theme Song.”
 

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If they pony up and release the ZR2 in a CCSB with a Duramax........done son, I will have one
 
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